Marketing Specialist (B2B & Merchant)

Job Summary:

This role is responsible for collaborating with internal and external teams to manage marketing initiatives and execution projects related to merchants and organizational clients. Merchants and Organizations are two strategic pillars in Tara’s growth and expansion, making this position essential in driving engagement, optimizing marketing efforts, and strengthening partnerships.

Key Responsibilities:

• Develop and manage the promotional calendar for merchants, focusing on organizational users, and ensuring seamless execution.

• Conduct user purchase trend analysis to identify demand patterns and translate insights into tailored offers from suppliers.

• Suggest marketing collateral and educational materials to streamline the onboarding process and enhance engagement with merchants and organizational clients.

• Work closely with internal teams (Marketing, Merchants, and Commercial) and external agencies to implement high-impact marketing campaigns.

• Run campaigns to increase organizational users’ purchases and boost merchant sales.

• Monitor and analyze the performance of promotions and marketing campaigns, delivering detailed data-driven reports to optimize future efforts.

• Track daily sales data from merchants and organizational credit consumption, identifying market trends and behavioral shifts, and providing enhancement recommendations.

• Document key marketing processes, initiatives, and campaign results to ensure accessibility to historical data for continuous improvement.

Required Skills & Experience:

• Strong understanding of marketing strategies, particularly in B2B and merchant engagement.

• Proficiency in data analysis and reporting, with the ability to generate actionable insights for strategic decision-making.

• Experience with marketing tools like Google Analytics, Excel, PowerPoint, and other relevant platforms.

• Expertise in market research, competitive benchmarking, and identifying emerging trends in credit-based services.

• Strong negotiation and relationship management skills to foster collaboration with merchants, organizational clients, and internal stakeholders.

• A minimum of 2 to 4 years of relevant marketing experience.