Roles & Responsibilities:

• Manage end-to-end implementation of media campaigns across digital platforms (display, video, social, programmatic, etc).
• Upload, test, and troubleshoot creative assets, tags, and tracking pixels using ad servers (e.g., Google Campaign Manager, DV360, Meta Ads Manager)
• Ensure timely campaign launches in coordination with media planning and creative teams.
• Monitor campaign delivery and pacing to ensure objectives and KPIs are met.
• Identify and resolve delivery or tracking issues, discrepancies, or underperformance.
• Collaborate with media buyers and analysts to recommend real-time optimizations.
• Generate and maintain performance reports, dashboards, and post-campaign wrap-ups.
• Analyze campaign data to draw insights and suggest strategic improvements.
• Ensure data integrity by validating metrics from multiple platforms.
• Act as the point of contact between cross-functional teams (media, creative, analytics, tech) and external vendors.
• Maintain detailed documentation of campaign specs, timelines, and operational workflows.
• Support the implementation of process improvements to streamline campaign execution.
• Stay updated on ad tech trends, industry best practices, and platform updates.
• Ensure accurate audience targeting, budget allocations, and bid strategies within media platforms.
• Manage and troubleshoot tag management systems and ensure proper data tracking.