
Technical and Infrastructure Support:
Review and apply updates for WordPress core, plugins, and themes
Manage hosting, domains, and SSL certificates
Regularly back up the website and ensure quick recovery capabilities
Monitor and resolve common errors (e.g., PHP issues or plugin conflicts)
Track server performance and resource usage (CPU, RAM, database)
Proficient in various infrastructure architectures to manage traffic during promotional campaigns
Install and configure SEO plugins (Yoast, RankMath, etc.)
Upload and optimize images and files (compression, proper naming, ALT tags)
Create or update URL structure, slugs, and redirects
Monitor and resolve crawl errors via Google Search Console
Analyze and improve page speed using tools like PageSpeed Insights and GTmetrix
Implement landing pages based on provided designs
Build menus, categories, and tags based on SEO structure
Ensure accessibility and mobile-friendliness best practices are followed
Run A/B tests on pages and call-to-action buttons when necessary
Check compatibility across different browsers and mobile devices
Monitor indexing status and ensure proper page display in Google search
Full proficiency in WordPress (Dashboard, Gutenberg/Elementor)
Familiarity with widely-used WordPress plugins
Strong understanding of technical SEO concepts (crawl, indexing, sitemap, robots.txt, etc.)
Experience with SEO tools like Google Search Console, GTmetrix, Screaming Frog
Basic knowledge of HTML/CSS and preferably PHP
Capable of troubleshooting site issues and coordinating with technical teams when needed
Advanced PHP skills for customizing and securing plugins
Solid understanding of security concepts and OWASP standards; ability to secure plugins against vulnerabilities
WordPress and related plugins
Google Search Console / Google Analytics
Speed optimization tools (PageSpeed Insights, LiteSpeed, WP Rocket, etc.)
Backup solutions (UpdraftPlus, Duplicator)
FTP and hosting tools (cPanel, FileZilla)
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