Product Marketing Manager

Responsibilities:
Develop and execute product marketing strategies and campaigns to achieve business objectives.
Collaborate with internal teams (product, design and marketing) to ensure consistent messaging and branding.
Support go-to-market strategies for new product launches, including planning, messaging, and campaign execution.
Create compelling marketing materials such as product presentations, and user success stories.
Conduct market research to identify user needs, market trends, and competitive positioning.
Monitor key performance metrics and provide actionable insights to optimize campaigns and drive product adoption.
Assist in coordinating cross-functional activities to ensure alignment and timely delivery of marketing initiatives.
Stay informed about industry trends and competitors to help shape marketing strategies.
Requirements:
Demonstrated ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
Experience in analyzing market trends and using data to inform marketing strategies.
Strong organizational skills and attention to detail.
Results-driven mindset with a passion for creating impactful campaigns.
Basic understanding of customer journey mapping and conversion funnel optimization.
Strong written and verbal communication skills, with the ability to craft compelling messaging tailored to target audiences.
Preferred Skills:
Familiarity with digital marketing tools, including Google Analytics, email marketing tools, and social media management platforms.
Experience in content creation, including presentations and promotional materials.
Knowledge of user behavior analysis and segmentation strategies.