Roles & Responsibilities: 

•  Lead digital marketing strategy development and execution across all channels to support brand awareness, lead generation, and customer acquisition goals.
• Manage performance marketing campaigns (search, display, programmatic) to drive results and optimize marketing ROI.
• Develop and execute organic and paid social media campaigns across platforms (Meta, LinkedIn, TikTok, X, etc.).
• Build and manage media plans that integrate both digital and ATL campaigns (TV, radio, OOH, etc.).
• Oversee the planning and execution of influencer marketing initiatives, including identification, negotiation, briefing, and performance tracking.
• Develop and manage sponsorship content strategies in collaboration with media partners, content creators, or events, ensuring alignment with brand voice and objectives.
• Supervise content planning and production for various formats (video, static, blogs, branded content), ensuring quality, consistency, and performance.
•  Lead the marketing analytics and reporting function, analyzing performance and providing insights for continuous improvement.
• Manage and mentor the internal digital marketing team, as well as coordinate with external agencies, freelancers, and media partners.
• Own the marketing budget, including planning, forecasting, and optimizing spend across all digital and traditional channels.
•  Align marketing campaigns with business units, product teams, and sales to support commercial goals.
• Stay informed on the latest marketing, technology, and content trends to drive innovation in brand communication.
• Supervise internal teams to Lead teams such ascontent, social media, performance marketer , graphic designer, and SEO experts.
•  Working with the sales team to create joint campaigns and support marketing and sales goals.
• Collaboration in the implementation of digital marketing events: management and digital coverage of events, conferences, and other marketing events.
• Data-Driven Insights: Continuously analyze data and metrics to refine strategies, making data-driven decisions to optimize campaign performance and ROI.
• Stay ahead of industry trends and emerging technologies, bringing innovative ideas and approaches to the table to keep our digital marketing efforts on the cutting edge.

Required Skills: 

•  Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s is a plus.
•  5+ years of experience in digital marketing with at least 2 years in a managerial or leadership role.
•  Proven expertise in performance marketing, social media advertising, media planning, and content strategy.
•  Hands-on experience with influencer marketing campaigns, platforms, and KPI tracking.
• Strong knowledge of sponsorship content execution, branded storytelling, and collaboration with publishers or media platforms.
•  Proficiency with marketing tools (Google Ads, Meta Ads Manager, GA4, SEO tools, CRM/email platforms).
•   Excellent communication, leadership, and analytical skills.
•  Creative thinker with a strong sense of branding, user engagement, and storytelling.
• Experience in media, telecom, or consumer tech industries.
• Familiarity with ATL campaign operations and managing creative/media agencies.
• Knowledge of contract negotiation and ROI assessment in influencer/sponsorship deals.
• Strong project management and cross-functional collaboration skills.