Performance Marketing Specialist

About the Role:
  At Melligold, we’re on a mission to grow fast and smart. We're looking for a data-driven and result-oriented Performance Marketing Specialist to join our team and help us execute and optimize user acquisition campaigns across digital channels.

Responsibilities:

• Plan, launch, and optimize performance-based marketing campaigns across paid channels such as Google Ads and Iranian ad networks
•  Analyze campaign performance using tools like Google Analytics, Looker Studio, and ad platforms to improve ROAS and lower CAC 
• Collaborate with content, creative, and product teams to build effective and engaging campaigns  
• Discover and implement new opportunities for growth through paid channels
• Stay up to date with the latest performance marketing trends and competitor activities

 
  Requirements:
 

• Minimum 2 years of experience in Performance Marketing
• Strong knowledge of Google Ads and Ad networks.
• Solid understanding of KPIs like CAC, ROAS, LTV, and conversion rate
• Strong analytical skills and ability to interpret data into actionable insights
• Proven expertise and hands-on experience with GA4, Google Tag Manager, and Looker Studio
• Understanding of user acquisition funnels and digital media channels  
•  Proven ability to use AI tools effectively (like ChatGPT or other generative AI) to troubleshoot, ideate, or enhance performance marketing tasks
• Team player with a test-and-learn mindset

Nice to Have:
 

• Experience in mobile app marketing
• Familiarity with automation tools