Chief Marketing Officer (CMO)

Job Description and Responsibilities:

As Ainfluencer's Chief Marketing Officer, you will be responsible for planning, executing, and optimizing our digital marketing strategies to increase brand awareness, acquire new customers, and accelerate sales growth.

Your key responsibilities include:

• Developing a comprehensive digital marketing strategy: Designing and implementing integrated strategies across SEO, digital advertising, content marketing, social media, and email marketing.
• Aligning with business objectives: Ensuring digital marketing activities align with overall business goals.
• Leading the digital marketing team: Managing and directing multidisciplinary marketing teams.
• Managing the budget: Optimally allocating and effectively managing the digital marketing budget.
• KPI performance analysis and reporting
• Optimizing campaigns: Analyzing data and optimizing campaigns to improve results.
• Identifying emerging trends: Monitoring and implementing new trends in technology and digital marketing.
• Understanding customer needs and collaborating with technical and product teams: Collaborating to improve application performance.
• Interdepartmental collaboration: Effectively interacting with other departments within the organization.
• Implementing key marketing programs: Executing various marketing programs across different channels.
• Successful implementation of Programmatic SEO
• Implementing multilingual SEO - translating blogs into different languages, developing social media channels in multiple languages
• Growing app rankings in app stores
• Managing and optimizing: Measuring performance, optimizing campaigns, and conducting A/B tests.
• Development and innovation: Identifying growth opportunities, experimenting with innovative approaches, and being a leader in the industry.

Required Skills:

• Proficiency in digital marketing tools.
• Skill in negotiation and relationship management.
• Experience managing multidisciplinary teams.
• Experience in defining and monitoring relevant KPIs.
• Ability to analyze complex data.
• Ability to collaborate with creative teams.
• In-depth knowledge of SEO, data analysis, and advertising.
• Familiarity with UX/UI design principles.

Qualifications:

• Minimum of 4 to 6 years of successful experience in digital marketing.
• Ability to manage creative and technical teams.