Senior Performance Marketing Specialist

Pindo is seeking a Senior Performance Marketing Specialist to plan, design, and execute marketing campaigns and projects. Your mission? Drive results that support the brand and our network of stores. This role demands a strategic thinker who can manage performance-focused campaigns from start to finish — optimizing for better conversion rates and analyzing outcomes based on data and feedback.

You’ll also collaborate cross-functionally with internal teams and maintain effective communication with external advertising agencies to ensure high-quality performance and alignment with business goals.

Key Responsibilities:

• Strategically plan and launch marketing campaigns with clear performance goals

• Analyze campaign data to optimize conversion rates and user journeys

• Collaborate with advertising agencies and evaluate their performance

• Gather, analyze, and visualize data to inform marketing decisions

• Ensure seamless execution of performance projects across platforms

• Work closely with internal teams (product, sales, creative) to align on business objectives

• ---

  Requirements:

  • Proficient in Google Ads

  • Experienced with Google Tag Manager

  • Skilled in analytics tools: Google Analytics, AdTrace, Metrix, Firebase

  • Able to work with Google Data Studio for data visualization

  • Familiar with local ad networks: Yektanet, Tapsell, MediaAd, etc.

  • Experience with video ad platforms like Aparat or Tavoos

  • Strong understanding of Conversion Rate Optimization (CRO)

  • Familiarity with marketing automation tools

  • Experience with qualitative research tools like Microsoft Clarity or Hotjar

  • Knowledge of A/B testing tools

  ---

  What We Expect From You:

  • A collaborative, team-oriented mindset

  • High sense of responsibility and ownership

  • Creative, detail-oriented, and motivated to innovate

  • Minimum 3 years of professional experience in digital marketing or campaign management

  • Problem-solving approach with a solution-oriented mindset

  • Eagerness to learn and grow continuously

  • Performance- and results-driven personality