We are seeking a skilled and experienced Senior Growth Specialist to join our Growth team and lead the development and execution of customer-centric strategies that drive different stages of customer journey.

Responsibilities:

• Design and execute growth strategies across the full customer journey.
• Segment users based on demographics, behavior, and engagement to deliver targeted, personalized experiences.
• Develop and optimize customer onboarding and activation flows to drive early product value realization.
• Plan and launch personalized marketing campaigns and ad-hoc push marketing initiatives to boost engagement and conversion.
• Monitor campaign performance and conversion funnels, providing insights through analytics tools.
• Leverage WebEngage for marketing automation, personalization, and tracking.
• Collaborate with cross-functional teams (product, data, content) to align growth efforts with broader business goals.
• Continuously test, learn, and iterate through A/B tests and data-driven experimentation.

Requirements:

• Minimum of 3 years of experience in a Growth Marketing, Marketing Analytics, eCRM, or similar data-driven marketing role.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• Proficiency in marketing automation platforms (e.g., WebEngage) and experience setting up workflows, triggers, and lead scoring models.
• Solid understanding of customer journey mapping and lifecycle marketing.
• Strong skills in data analysis using SQL, Excel and analytics platforms such as Clarity.
• Experience with conversion tracking, funnel analysis, and landing page optimization.
• Familiarity with basic HTML/CSS and web UX principles.
• Working knowledge of JavaScript, or Python for tracking and analytics is a strong plus.
• Excellent communication skills, with the ability to translate complex insights into actionable strategies.
• A proactive, results-oriented mindset with strong problem-solving abilities.