We are looking for a dynamic and results-driven Performance Marketing Manager to join our growing team. In this role, you will be responsible for strategizing, executing, and optimizing high-impact marketing campaigns across multiple digital channels to drive user acquisition, engagement, and revenue growth.


Responsibilities:

•    Develop and execute performance marketing strategies across Google Ads, App Marketing platforms, and SEO initiatives.

•    Manage and optimize paid media campaigns to maximize ROI, reduce CPA, and increase LTV.
•  Collaborate with SEO specialists to improve organic visibility and traffic through technical SEO, on-page SEO, and content optimization.
• Design and implement user acquisition strategies for mobile apps (iOS and Android), including App Store Optimization (ASO) and paid app campaigns.
• Work closely with the eCRM team to create integrated lifecycle marketing journeys that drive engagement, retention, and reactivation.
• Continuously track, analyze, and report on campaign performance, providing actionable insights for improvement.
• Manage budgets effectively and ensure efficient allocation across different performance channels.
• Stay up to date with the latest trends and best practices in performance marketing, SEO, mobile marketing, and CRM.

Qualifications:

•  4+ years of experience in performance marketing, growth marketing, or a related field.
• Hands-on experience managing Google Ads (Search, Display, YouTube).
• Solid understanding of SEO strategies and tools (e.g., Ahrefs, SEMrush, Google Search Console).
• Proven experience with App Marketing campaigns and ASO techniques.
• Familiarity with eCRM platforms (e.g., WebEngage).
• Strong analytical skills and proficiency in tools such as Google Analytics and Looker.
• Excellent project management, communication, and cross-functional collaboration skills.
• Data-driven mindset with a focus on experimentation and continuous optimization.
• Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus).