Senior Performance Marketer

Role Overview
We’re looking for a Senior Performance Marketer who is not just good with platforms and dashboards, but someone who thrives in challenging, restricted environments.
You’ll lead our paid user acquisition strategy across digital and social channels, designing high-performing campaigns—even when the rules aren’t in your favor. Your mindset is creative, your execution is strategic, and blockers don’t scare you.

Key Responsibilities
Plan, execute, and optimize performance marketing campaigns (PPC, display, social, affiliates) with a focus on web3/gaming industry constraints
Develop creative workarounds and compliant strategies for platforms with advertising limitations
Lead experimentation with paid channels including  Google (if allowed), Telegram, native ads, push networks, and alternative platforms
Track and analyze campaign KPIs across CAC, ROAS, LTV, CTR, and engagement
Collaborate with design/content/data teams to localize creatives and optimize performance
Constantly research ad policy updates and seek innovative paid acquisition routes
Run A/B tests and funnel experiments to improve conversions under traffic restrictions
Support in scaling acquisition efforts in GEOs with different regulatory landscapes

Required Qualifications
4+ years of experience in digital performance marketing, ideally in betting, gaming, crypto, or other restricted verticals
Proven ability to launch and scale campaigns in platforms with strict ad policies
Deep knowledge of tracking tools, attribution models, and retargeting strategies
Hands-on experience with paid social (Telegram, Youtube), programmatic, native, and affiliate traffic
Strong analytical skills and familiarity with tools like GA4, Google Tag Manager, Metabase
Creative mindset and problem-solving approach in complex ecosystems

Nice to Have
Background in managing black/gray hat media buying strategies (where legally applicable)
Experience in anonymized advertising (VPNs, cloaking, etc.)
Familiarity with ad review processes and how to preemptively align with ad guidelines
Past experience scaling acquisition in fast-growth platforms or similar regulated sectors