Senior Marketing Generalist Specialist | Ad Service

About the Role

As a Senior Marketing Generalist Specialist at Digikala Ads, you will play a pivotal role in introducing and promoting our suite of advertising solutions to a broad range of B2B audiences. You will be responsible for designing and executing creative marketing campaigns, analyzing their performance, and collaborating cross-functionally to ensure alignment with business goals. This role offers high exposure, autonomy, and the opportunity to make a tangible impact in a small, agile marketing team.

Key Responsibilities

Campaign Design & Execution

•            Ideate and execute integrated marketing activities across various digital and offline channels

•            Translate service features into compelling messaging for business audiences

•            Identify new opportunities to showcase the value of Digikala Ads to different market segments

Cross-Functional Collaboration

•            Work closely with content creators, service owners, product marketing, and external agencies

•            Collaborate with commercial, sales, and creative teams to deliver 360-degree campaigns

•            Facilitate smooth coordination between Digikala Ads and central Digikala departments

Market Insight & Performance Analysis

•            Analyze campaign effectiveness using key marketing metrics (e.g., reach, engagement, conversions)

•            Derive insights to improve future activities and align marketing with business impact

•            Stay updated with competitive and industry trends in ad-tech and performance marketing

Strategic Thinking & Planning

•            Contribute to marketing plans and calendars

•            Help define target segments, messaging architecture, and key activation strategies

•            Recommend marketing activities based on audience needs, product roadmap, and brand positioning

What We’re Looking For

•            2–3+ years of relevant experience in marketing, ideally in tech, SaaS, e-commerce, or advertising

•            Solid understanding of marketing fundamentals and customer journey mapping

•            Familiarity with marketing channels such as email, social media, website, events, paid media

•            Strong creativity, storytelling, and brief-writing skills

•            Data-driven mindset and experience evaluating campaign performance

•            Excellent interpersonal skills and ability to drive collaboration

•            Experience in B2B marketing or exposure to digital advertising services is a strong plus

•            Experience working with AI tools for content generation or performance analysis

•            Background in offline or digital advertising ecosystems