SEO & Content Specialist

• Upload and update content, including news, products, and articles on the company website.
• Configure images, titles, meta tags, and links in line with brand and SEO standards.
• Proofread and edit texts before publication to ensure accuracy and clarity.
• Ensure consistency of website tone and style with the company’s brand identity.
• Plan and manage the content calendar, ensuring timely publication according to set schedules.
• Coordinate with content production and digital marketing teams for alignment of campaigns and messaging.
• Optimize content for SEO, including proper keyword usage, titles, and meta descriptions.
• Update and refresh outdated content to improve Google rankings and maintain relevance.
• Monitor and ensure correct display of content on desktop and mobile platforms.
• Identify and correct display or content-related errors.
• Collect and analyze user feedback and content performance indicators.
• Prepare reports and recommend improvements to enhance content quality and engagement.

Key Professional Competencies:

• Strong proofreading and editing skills with high attention to detail.
• Knowledge of SEO principles and website content management systems (CMS).
• Ability to coordinate cross-functional activities and meet deadlines.
• Proficiency in organizing and managing a content calendar.
• Analytical thinking and ability to interpret website metrics and feedback.
• Flexibility and problem-solving skills for content display issues.
• Effective communication skills and a strong team spirit.
• Creativity and ability to align content with brand tone and strategy.
• Proficiency in Microsoft Office Suite and basic image editing tools.

Qualifications & Experience:

• Minimum of 2 years’ experience in content management or a related field.
• Bachelor’s degree in Communications, Marketing, Journalism, or related fields.
• Intermediate proficiency in English.
• Familiarity with website content management systems (CMS) and basic HTML is an advantage.