Senior Marketing Specialist

We're looking for a creative Marketing Senior Specialist with 5+ years of experience to join our fintech development.

Experience

• Marketing Experience: 5-7 years of experience in marketing, with a proven track record in leading marketing campaigns, managing teams, and driving brand growth.
• Industry Experience: Experience in your specific industry (e.g., fintech, e-commerce, technology) is highly desirable, though not mandatory.
• Campaign Management: Experience managing and executing digital and offline marketing campaigns, from ideation to implementation and measurement.
• Leadership Experience: Experience leading and managing a marketing team, including content creators, designers, and external vendors.

Technical Skills:

• Marketing Tools: Proficiency in marketing automation platforms (e.g., HubSpot, WebEngage), CRM tools (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• SEO/SEM Tools: Familiarity with SEO tools (e.g., Moz, SEMrush) and paid ad platforms (e.g., Google Ads, Facebook Ads Manager).
• Data Analysis Tools: Proficiency with data analysis tools like Excel, Tableau, or Power BI to track marketing performance and ROI.

Key Skills and Competencies:

• Strategic Thinking: Ability to develop and implement comprehensive marketing strategies that align with business goals.
• Digital Marketing Expertise: In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and paid advertising.
• Brand Management: Proven experience in managing and growing brand presence across multiple platforms.
• Analytical and Data-Driven Approach: Ability to analyze marketing performance metrics and adjust strategies based on data insights.
• Content Development: Experience in overseeing content creation for blogs, social media, email campaigns, and websites.
• Communication Skills: Excellent written and verbal communication skills, with the ability to convey ideas clearly to both internal and external stakeholders.
• Budget Management: Experience managing marketing budgets and ensuring a strong return on marketing investments (ROMI).
• Customer-Centric Focus: Strong understanding of customer behavior and market segmentation.

Personal Attributes:

• Creative and Innovative: Ability to develop fresh ideas and creative strategies to engage target audiences.
• Results-Oriented: Focused on achieving measurable results and driving business growth.
• Leadership and Team Collaboration: Strong leadership qualities with the ability to mentor and collaborate with cross-functional teams.
• Adaptability: Flexibility to adapt to changing market conditions and business needs.

Educational Qualifications:

1. Bachelor's Degree: Required in Marketing, Business Administration, Communications, or a related field.
2. Advanced Degree (Optional): A master’s degree in Marketing or an MBA with a focus on marketing is advantageous.

Additional Considerations:

Multichannel Experience: Experience in both B2B and B2C marketing is a plus.