Marketing Merchandising Senior Specialist

Job Description :
We are seeking a Product Marketing Merchandising Senior Specialist to lead the arrangement and optimization of all visual elements across our homepage, inner-homepages, product listing pages (PLPs), product detail pages (PDPs), banners, and promotional spaces on the website and mobile application. The ideal candidate has a deep understanding of user behavior analysis, product analysis, UX optimization, conversion rate optimization (CRO), and marketing data analytics. If you are a data-driven, detail-oriented merchandising expert passionate about optimizing digital customer journeys, we want to hear from you!

Responsibilities:

• Plan, execute, and continuously optimize digital merchandising strategies across the website and mobile app.

• Strategically arrange carousels, banners, promotional spaces, and product placements to improve user engagement and conversions.

• Collaborate with marketing, product, and UX teams to ensure cohesive and effective placement of merchandising elements aligned with business goals.

• Maintain visual and content consistency across desktop and mobile platforms.

• Analyze user behavior, including click paths, heatmaps, and conversion funnels, to identify opportunities for improvement.

• Implement UX and conversion rate optimization (CRO) best practices for merchandising layouts and promotional assets.

• Develop and execute A/B testing plans to evaluate and enhance merchandising strategies.

• Lead and coordinate digital execution of marketing campaigns and product launches across web and app platforms.

• Ensure effective visual representation and messaging of promotional campaigns to maximize impact and engagement.

• Monitor, analyze, and report on the performance of merchandising elements and promotions using tools such as Google Analytics, Hotjar, Mixpanel, or Looker Studio.

• Provide actionable insights based on data analysis to inform future merchandising improvements and support business objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• 2+ years of experience in digital merchandising, UX optimization, e-commerce marketing, or CRO roles.

• Experience working with merchandising for websites and mobile apps in retail or e-commerce environments.