Campaign Manager

Summary

We are seeking a highly skilled and strategic Campaign Manager to lead and execute offline, outdoor, and 360-degree marketing campaigns. This role is responsible for planning, developing, and optimizing ATL, BTL, and TTL campaigns, TV commercials (TVCs), and co-branding initiatives with AzkiVam's merchants and sellers. The ideal candidate has a proven track record in campaign strategy, execution, and performance optimization. If you are a results-driven leader passionate about integrated marketing, we would love to hear from you!

Responsibilities 

●      Campaign Strategy & Planning

○      Design integrated offline campaign strategies aligned with business and brand objectives.

○      Define and manage ATL (TV, radio, billboards), BTL (activations, sponsorships), and TTL campaign executions.

○      Develop and execute co-branding and partnership campaigns with merchants, financial institutions, and retail partners.

●        Campaign Execution & Optimization

○      Lead end-to-end execution of large-scale offline and integrated campaigns.

○      Collaborate with creative, content, and media teams to deliver compelling assets and messaging.

○      Optimize campaign performance via data-driven tracking, A/B testing, and continuous improvement.

○      Manage campaign budgets and ensure ROI-positive investments.

●       Performance Analysis & Reporting

○      Track and analyze performance metrics such as reach, awareness, engagement, and lead generation.

○      Generate actionable reports to measure impact and refine strategies.

○      Use insights from analytics and consumer behavior to design future campaigns and partnerships.

●        Leadership & Cross-functional Collaboration

○      Mentor and manage campaign specialists to ensure flawless execution.

○      Partner with internal teams (performance, social, brand, content) for integrated execution.

○      Build and maintain strong relationships with agencies, production houses, and merchants.

○      Act as a bridge between AzkiVam and partners to co-create mutually beneficial marketing opportunities.

Requirements 

·       Bachelor’s degree in Marketing, Business, Advertising, or a related field (Master’s preferred).

·       Minimum 4–6 years of experience in campaign management, brand marketing, or partnership marketing.

·       Proven track record in executing ATL, BTL, TTL campaigns and co-branded initiatives.

·       Experience in TVC production, outdoor media, sponsorships, and media buying.

·       Strong analytical and reporting background with demonstrated impact on ROI.