Senior Digital Marketing Specialist - آقا

Mirana, as a subsidiary of the JobVision group, operates in the field of "headhunting" services. The job advertisements from Mirana relate to various organizations that are part of Mirana's clients. 
Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Select appropriate channels and define content strategies based on data and context
• Plan and execute campaign calendars
• Optimize advertising campaigns across Yektanet, Mediaad, and other local and international platforms
• Manage marketing budgets based on performance metrics and provide data-driven justifications
• Run A/B tests, build funnel strategies, and optimize performance accordingly
• Collaborate closely with content and creative teams to produce textual and video content
• Track digital trends, especially AI tools, and apply them in marketing strategies
• Provide regular performance reports to the marketing manager

Requirements

• Proven experience in developing and executing digital marketing strategies and performance marketing campaigns
• Deep expertise in campaign optimization on Yektanet, Mediaad, and other platforms
• Proficiency with Google Analytics, Hotjar, Google Search Console, Looker Studio, Excel, and Power BI
• Ability to run basic SQL queries is a plus
• Experience with keyword tools such as Google Keyword Planner and Keyword Tool
• Familiarity with CRM systems, A/B testing, funnel strategies, basic copywriting principles, and UI/UX concepts

Soft Skills

• Strategic and creative thinking with the ability to design marketing strategies, not just execute tasks
• Strong project and time management skills with a sense of ownership and accountability
• Excellent teamwork and communication skills with the ability to collaborate constructively
• Analytical mindset and data-driven decision-making abilities
• Adaptability and self-learning skills, including strong English skills for following global trends and tools