About SnappPay
SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit. Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranian by providing them with better, smarter and more efficient solutions for payment and shopping.

About the Role
As a Market Development Lead, you’ll play a key role in driving business growth by identifying new market opportunities, leading merchant acquisition initiatives, and shaping market-entry strategies. You’ll work cross-functionally to expand our presence in emerging sectors, ensuring strong partnerships, data-driven decisions, and sustainable performance.

Responsibility:

• Identify, assess, and prioritize new market sectors with potential for merchant acquisition and business expansion.
• Drive merchant acquisition in newly identified categories, meeting or exceeding monthly and quarterly targets.
• Develop and execute market-entry strategies tailored to each sector’s dynamics and business opportunities.
• Collaborate cross-functional teams to ensure seamless onboarding of new merchants.
• Monitor and analyze performance data to evaluate progress and suggest actionable improvements.
• Identify and propose strategic initiatives that enhance merchant engagement and long-term retention.
• Gather market insights and feedback to refine acquisition playbooks and improve go-to-market strategies.

Job requirements:

• Proven experience in market development, business expansion, merchant acquisition, or sales strategy.
• Strong analytical and data-driven decision-making skills.
• Excellent negotiation, persuasion, and relationship management abilities.
• Strategic thinking and ability to translate market insights into execution plans.
• Project management skills for handling multi-phase acquisition initiatives.
• Effective communication and interpersonal abilities for collaboration across teams.
• Strong problem-solving and adaptability to fast-paced, evolving market conditions.
• High attention to detail in reporting, contracts, and data accuracy.
• Proficiency in MS Office Suite, CRM, and sales tracking tools.