About SnappPay
SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.

About the Role

As a Senior Market Research Specialist, you will design and execute research that turns business questions into actionable insights—empowering SnappPay’s marketing and product teams to make smarter, data-driven decisions and strengthen brand communication.

Responsibilities

• Research Intake & Prioritization: Manage research requests, prioritize projects based on business impact, and maintain a transparent research roadmap.
• Survey Design & Execution: Translate key questions into hypotheses and measurable metrics, design surveys, manage fieldwork, and ensure data integrity.
• Cross-Functional Collaboration: Partner closely with Product/UX teams, the Snapp Research Department, and external vendors to ensure flawless execution and timely delivery.
• Analysis & Storytelling: Analyze data using statistical techniques (e.g., crosstabs, significance testing, MaxDiff, Gabor-Granger) and communicate insights in a compelling, decision-ready format.
• Content Support: Provide validated insights, data points, and visuals to support PR campaigns, blogs, and brand storytelling.
• Knowledge Management: Build and maintain an accessible Insights Library and standardized templates for future use.

Requirements

• Strong expertise in survey design and insight generation
• Proven ability to analyze and interpret complex data
• Exceptional communication and storytelling skills
• Experience in project and vendor management
• Marketing knowledge and understanding of consumer behavior
• Familiarity with Fintech and BNPL ecosystems
• Exposure to advanced research methodologies and analytical tools