Job Description:
We're seeking a creative, data-driven Senior Social Media Specialist to lead and execute impactful strategies across platforms. The ideal candidate combines strategic thinking with hands-on execution and excels at driving engagement, content performance, and alignment with broader marketing goals.

 Responsibilities:

• Develop and execute data-driven social media strategies based on user behavior, trends, and competitor analysis.
• Plan and manage monthly content calendars across Instagram, LinkedIn, Telegram, and other key platforms.
• Collaborate with internal teams (content, design, campaign) to align social initiatives with broader marketing objectives.
• Produce or oversee the creation of high-quality, on-brand content (text, images, video, stories).
• Plan, schedule, post, edit, and optimize contents of all earned, owned and paid social channels
• Monitor audience interactions, respond to messages and comments, and manage community engagement.
• Track, analyze, and report performance metrics using relevant tools.
• Identify and apply emerging trends, platform algorithm changes, and best practices to improve visibility and engagement.
• Lead influencer marketing collaborations and social media campaigns.
• Contribute to campaign ideation and storytelling across earned, owned, and paid social channels.
• Recommend improvements to workflows, engagement tactics, and platform-specific strategies.

Requirements:

• Minimum two of hands-on experience in a Senior Social Media Marketing role with a proven track record of success
• Proficient in key social platforms and video platforms including Instagram, LinkedIn, Telegram, YouTube, Aparat etc.
• Deep understanding of social media algorithms, features, and best practices
• Skilled in analyzing trends, platform insights, and competitor activity to optimize strategy
• Creative thinker with a problem-solving mindset in a fast-paced environment
• Demonstrated ability to manage multiple projects under tight deadlines while maintaining attention to detail
• Excellent communication, collaboration, and documentation skills
• Proficiency in English language (written and comprehension)
• Experience in the Lendtech or FinTech industry is a strong plus

If you are a creative and data-driven Social Media Specialist who loves crafting engaging stories and building strong online communities, we’d love to hear from you.