Performance Marketing Specialist

Tapsi Doctor, a platform under the Tapsi Group, is dedicated to enhancing user experience in the healthcare sector by providing easy access to medicines and medical equipment.
We are looking for a Performance Marketing Specialist with hands-on experience in managing and optimizing digital campaigns across channels such as SEO, SEM, social media, display advertising, and email marketing.
In this role, you will be responsible for developing performance-driven marketing strategies, managing advertising budgets, analyzing campaign data, and optimizing user acquisition channels.
If you are passionate about creating impactful campaigns, working with analytics tools, and driving scalable growth in a fast-paced startup environment, we’d love to meet you!

Responsibilities:

• Plan, execute, and optimize digital advertising campaigns across Google Ads, and ad networks, including app marketing, retargeting, and display advertising.
• Implement, manage, and validate conversion tracking via Google Tag Manager, Analytics, and ad platform pixels to ensure accurate performance attribution.
• Analyze campaign performance data, generate actionable insights, and propose strategies to enhance efficiency and ROI.
• Collaborate with campaign, design, product, and sales teams to develop targeted and high-performing marketing strategies.
• Manage advertising budgets and allocate resources effectively across platforms.
• Conduct A/B testing on ad creatives and landing pages to maximize conversion rates.
• Monitor market trends, audience behavior, and competitors to identify new growth opportunities.
• Use analytics and reporting tools to continuously improve campaign outcomes and funnel performance.

Qualifications:

• Minimum 2 years of experience in digital and performance marketing.
• Strong proficiency in Google Ads, app marketing platforms, retargeting, and display ad optimization.
• Proven experience with conversion tracking setup, troubleshooting, and attribution analysis.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Familiarity with conversion rate optimization (CRO) techniques and basic SEO principles.
• Proficiency in Google Analytics and Excel/Google Sheets for reporting and analysis.
• Strategic thinker with strong communication, collaboration, and ownership mindset.