Responsibilities :

• Execute and optimize e-CRM campaigns, including SMS and push notifications, to improve customer engagement and retention. 
• Use CRM software and tools to monitor and track campaign performance, adjusting strategies as needed to improve key KPIs (e.g., CTR, CR).
• Develop and maintain dashboards and reports to monitor key CRM performance metrics ·        
• Segment customer data for targeted marketing campaigns, identifying opportunities to optimize personalization and engagement. ·        
• Collaborate with marketing, product, and insight teams ·       
• Conduct A/B testing and analyze results to measure the effectiveness of CRM strategies. ·     
• Provide ad-hoc analysis to support ongoing campaigns and customer journeys
• Stay updated on industry trends and advancements in marketing analytics tools and methodologies.

Qualifications : 

• Exceptional attention to detail. ·    
• Strong organizational and time management skills to handle multiple projects simultaneously. ·        
• Excellent communication and collaboration skills to work effectively with internal teams and external partners. Analytical thinking with the ability to derive actionable insights from customer data.      
• Proficiency in data analysis tools such as SQL, Excel and Python Data Analysis Libraries ·       
• Experience in customer segmentation and predictive modeling
• Strong problem-solving skills. 

Benefits :
Join our friendly and dynamic team and enjoy a range of perks, such as:

• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• Comprehensive health insurance
• Seasonal and special charges and discounts from Tapsifood.