Responsibilities :

• Plan, execute, and optimize digital campaigns across channels such as Google Ads.
• Manage acquisition, activation, and reactivation campaigns.
• Control and allocate budgets to achieve performance KPIs.
• Analyze campaign data to identify growth opportunities and performance gaps. 
• Design and execute A/B tests to improve targeting, creatives, and conversion rates. 
• Monitor and report on key metrics such as CAC and CPC.
• Collect and analyze raw data from multiple sources (Google Analytics, Metrix, internal databases, and advertising platforms). 
• Identify and calculate key performance indicators (KPIs) for campaign and business performance. 
• Provide actionable reports to the Growth Team to support data-driven decision-making. 
• Detect trends and user behavior patterns to enhance acquisition, activation, and retention strategies. 
• Collaborate with ECRM and Data teams to design and implement dashboards for ongoing monitoring.
•  Work closely with ECRM, Product, and Data teams to align growth strategies and campaigns.
• Provide creative briefs and feedback to design and content teams.
•  Identify and test new paid channels to unlock incremental growth opportunities. 
• Stay up-to-date with emerging trends in digital advertising.
•  Deliver weekly and monthly performance reports with actionable insights. 
• Document processes, test results, and learnings for continuous improvement.

Qualifications :

• Strong problem-solving and critical thinking abilities. 
• Excellent communication and collaboration skills for working with cross-functional teams. 
• Adaptability and agility in fast-paced growth environments.
• Strategic thinking combined with hands-on execution abilities.
• Attention to detail and ability to prioritize multiple projects.
• Curiosity and continuous learning mindset.Strong expertise in advertising platforms (Google Ads, Tapsell, Yektanet, Cafebazar...).
• Familiarity with MMPs (Metrix, Adjust, AppsFlyer) and analytics tools (Google Analytics, Looker Studio).
• Deep understanding of A/B testing principles and growth experimentation.
• Ability to analyze complex datasets and make data-driven decisions.
• Experience in designing dashboards and monitoring business KPIs.

Benefits :
Join our friendly and dynamic team and enjoy a range of perks, such as:

• Professional development opportunities
• Free breakfast every day
• Birthday and anniversary gifts and surprises
• Lunch and snack subsidies
• Transportation budget
• Comprehensive health insurance
• Seasonal and special charges and discounts from Tapsifood.