Campaign Management Specialist

About TAPSI Garage:

Tapsi Garage is TAPSI Group's platform for car spare parts and consumable, leveraging our expertise to revolutionize the automotive e-commerce experience. Our mission is to provide the parts and equipment you need reliably, efficiently, and with a commitment to exceptional service.
 
Role Overview:

We are looking for a Campaign Management Specialist to join our marketing team and take ownership of planning, executing, and analyzing marketing campaigns. This role plays a key part in increasing brand awareness, promoting Tapsi Garage services, and driving engagement and sales performance.

 
Key Responsibilities:

• Plan, coordinate, and execute marketing campaigns aligned with business goals and seasonal marketing strategies.
• Manage end-to-end campaign processes, including creative briefing, budgeting, scheduling, and performance tracking.
• Collaborate closely with creative, digital, and product teams to ensure consistent brand messaging.
• Plan and run social media campaigns (including influencer marketing).
• Partner with the social media team on content production.
• Monitor and optimize campaign performance using analytical tools (Google Analytics, Metabase, Google Tag manager, etc.).
• Lead end-to-end performance measurement, from ongoing tracking to post-campaign reporting, turning insights across CPO, CPA/CAC, CTR, conversion rate, cost, and overall return into actionable, prioritized improvements.
• Coordinate with external agencies and vendors for media planning and execution.
• Ensure all campaigns are aligned with brand tone, company objectives, and target audience preferences.
• Support customer engagement initiatives, promotions, and partnership campaigns.

 
Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in campaign management, preferably in an automotive or service-based company.
• Strong understanding of digital marketing tools, campaign automation platforms, and analytics dashboards.
• Excellent project management and coordination skills.
• Data-driven mindset with the ability to translate insights into actionable plans.
• Proficiency in English and Farsi (written and spoken).
• A proactive, creative, and collaborative attitude.

 
Nice to Have:

• Experience working in startup or fast-paced environments.
• Background in automotive, ride-hailing, or mobility-related industries.
• Familiarity with Google Looker Studio, or similar marketing analytics tools.
• Working knowledge of SQL for basic querying and simple analysis.

 
What We Offer:

• Dynamic and supportive team environment within the Tapsi ecosystem.
• Opportunity to grow and take part in impactful marketing projects.
• Competitive salary, performance bonuses, and benefits package.