Key Responsibilities and Tasks:

 Product Planning & Management

• Continuously monitor product performance (app, website, landing pages, forms) from a marketing perspective and provide feedback to the product team to improve user experience and increase conversion rates.

• Track user behavior across different service touchpoints and suggest enhancements to improve the user journey.

Marketing Tools & Data Analysis

• Regularly analyze key tools such as Google Analytics and Search Console to identify weaknesses and opportunities in organic acquisition and user behavior.

• Provide weekly and monthly reports based on key performance indicators (CPC, CTR, conversion rate, bounce rate, retention, etc.).
  
  

  App Marketing

• Monitor activation and re-engagement campaigns for the app.

• Manage and plan in-app banners and splash screens.

• Design and send targeted push notification campaigns.
  
  

  Content & SEO Management

• Define SEO-driven content structures for tourism services.

• Collaborate with the content and SEO teams to implement effective and optimized landing pages.

• Regularly check keyword rankings, organic click-through rates, and crawl issues.
  
  

  Digital Advertising & Google Ads

• Launch and manage Google Ads campaigns (Search, Display, Performance Max) aimed at promoting travel services.

• Continuously review ad reports and optimize campaigns based on ROI and conversion rates.

• Execute PPC and other performance marketing initiatives and report on KPIs defined by the marketing department.
   Social Media Activities

• Develop campaign calendars for social media aligned with product promotions.

• Oversee the execution of organic and paid campaigns on Instagram, Telegram, and other relevant channels.