We are looking for an experienced and results-driven Senior Campaign Manager to lead and manage campaigns for Takhfifan, specifically focusing on our cashback and discount services. This position requires someone with strong collaboration skills, who will work closely with sales teams, ad networks, and agencies to optimize campaign performance. The ideal candidate should have a passion for e-commerce and performance marketing, with a deep understanding of campaign management and data analysis.

Key Responsibilities

:Campaign Management

• Develop, implement, and manage performance-driven marketing campaigns for Takhfifan’s cashback and discount services.
• Ensure all campaigns align with the company’s goals, maximizing both short-term and long-term growth.
• Oversee the planning, execution, and optimization of campaigns to drive customer acquisition, engagement, and retention.
• Collaboration with Sales Teams:
• Work closely with the sales team to understand business objectives and translate them into actionable campaigns.
• Ensure campaigns are effectively integrated into the sales strategy and contribute to achieving revenue targets.
• Monitor sales performance and adjust campaigns as necessary to optimize results.
• Ad Networks and Agency Coordination:
• Collaborate with ad networks and third-party agencies to ensure smooth campaign execution and to maximize return on investment.
• Manage relationships with external partners, ensuring they meet campaign objectives and timelines.
• Optimize the use of paid media channels (search, display, social) for lead generation, customer acquisition, and brand awareness.

Data Analysis and Reporting:

• Regularly track, analyze, and report on the performance of campaigns using analytics tools to drive continuous improvement.
• Use insights to refine targeting, optimize budgets, and ensure high campaign efficiency.
• Provide detailed reports on key metrics such as conversion rates, CPA, ROI, and customer lifetime value.

Strategy and Creative Input:

• Work with the marketing and creative teams to develop compelling ad creatives and messaging that resonate with the target audience.
• Stay up-to-date with industry trends and best practices to implement innovative strategies.

Budget Management:

• Oversee campaign budgets to ensure effective allocation of resources.
• Track spending and ensure campaigns stay within budget while maximizing results.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5-7 years of experience in digital marketing, with at least 3 years in campaign management.
• Proven experience managing e-commerce campaigns, preferably in cashback, group discounts, or similar services.
• Strong collaboration skills, with a demonstrated ability to work cross-functionally with sales, creative, and external partners.
• Expertise in paid media channels (search, social, display, etc.) and digital ad networks.
• Proficient in using data analysis tools (Google Analytics,Yektanet, tapsell, etc.) to optimize campaigns and make data-driven decisions.
• Strong understanding of budgeting, performance tracking, and ROI analysis.
• Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with cashback, loyalty programs, or group discount services.
• Familiarity with A/B testing, remarketing, and other optimization techniques.
• Knowledge of SEO/SEM practices and how they influence campaign performance.

Benefits:

• Occasional and special occasion gifts
• Supplemental health insurance (after two months)
• Regular health check-ups
• Dynamic work environment with career growth opportunities
• Military service deferment program (Emriye)
• Game room and recreational space

we are looking for a proactive and strategic thinker who is ready to take on the challenge of scaling our campaigns while driving impactful results. If you are passionate about performance marketing and ready to contribute to an innovative team, we encourage you to apply

We’re excited to meet you and believe your experience can play a key role in our growth and success.