Digital Marketing Specialist

 We’re looking for a Digital Marketing Specialist to plan, create, and execute online marketing campaigns that drive awareness, engagement, and growth. You will develop content across multiple digital channels — including social media, email, SEO, and paid campaigns — and use analytics to measure performance and optimize results.

Key Responsibilities

• Content Creation: Write, edit, and produce engaging and high-quality content across various digital channels, including articles, social media posts, campaigns, and videos.
• Strategy & Planning: Develop and execute data-driven content strategies that align with overall business objectives and brand voice.
• SEO & Optimization: Conduct keyword research, optimize content for search engines, and collaborate with SEO specialists to enhance visibility and drive organic traffic.
• Performance Analysis: Track, measure, and report on key performance metrics to identify audience insights and inform future strategies.
• Collaboration: Work closely with design, marketing, and product teams to ensure consistent storytelling across all digital touchpoints.

Essential Skills

• Writing & Editing: Excellent command of language with strong writing, editing, and proofreading skills to create clear, engaging, and error-free content.
• Content Distribution: Manage and promote content across multiple digital channels — including social media, email, and third-party platforms — while optimizing reach and engagement.
• Editorial Calendar Management: Plan, organize, and maintain a content calendar to ensure consistent publishing, cross-team coordination, and on-time delivery.
• SEO Knowledge: Solid understanding of keyword research, on-page optimization, and SEO best practices to maximize content visibility.
• Creativity: Ability to brainstorm innovative ideas, craft compelling narratives, and adapt messaging to different audience segments.
• Communication: Strong interpersonal and storytelling skills to collaborate effectively with internal teams, partners, and external stakeholders.