We are looking for a motivated and data-driven Performance Marketer to join our Performance Marketing team. The ideal candidate will focus on optimizing advertising campaigns, improving conversion rates, and maximizing ROI through continuous analysis and testing.

Responsibilities:

• Plan, execute, and optimize digital advertising campaigns, including Google Ads, app marketing, retargeting, and display ads
• Analyze campaign performance data and generate actionable reports to improve efficiency and results
• Collaborate closely with other members of the Performance Marketing team, as well as content, design, and sales teams, to develop targeted marketing strategies
• Manage advertising budgets and allocate resources effectively
• Monitor market trends and competitors to identify opportunities for growth
• Conduct A/B testing on ads and landing pages to enhance performance
• Utilize analytics tools to track and improve campaign outcomes

Qualifications:

• Minimum 2 years of experience in digital and performance marketing
• Strong proficiency in managing and optimizing campaigns across Google Ads, app marketing platforms, retargeting, and display advertising
• Excellent analytical skills with the ability to derive insights from data
• Familiarity with conversion rate optimization (CRO) and basic SEO principles
• Experience using analytics and reporting tools such as Google Analytics and Excel
• Strategic thinker with strong communication and teamwork skills