About Asan Pardakht
 At Asan Pardakht, we are transforming the fintech landscape with our innovative payment solutions and super app. We connect millions of users to essential financial services, offering seamless digital experiences that drive convenience and engagement. We are seeking an experienced Senior Campaign Manager Specialist to lead the execution and coordination of our multi-channel campaigns, playing a key role in driving user growth, activation, and retention across various business verticals.

Key Responsibilities

Campaign Strategy & Planning:
 ●     Develop, plan, and manage end-to-end multi-channel campaigns (including missions, challenges, promotions, and gamified activities)
 ●     Collaborate with the Product, Business, and Marketing teams to ensure campaigns align with company goals and business priorities.
 ●     Build campaign calendars, roadmaps, and detailed task breakdowns for each campaign cycle. 

Cross-Functional Collaboration:
 ●     Work closely with the eCRM & Marketing Automation team to align in-app messaging (push, SMS, app banners) with the overall campaign narrative
 ●     Coordinate with the Performance Marketing team to design paid media strategies that amplify campaign reach and impact.
 ●     Partner with the Social Media team to ensure campaigns are well-promoted across organic channels, maintaining tone and consistency.
 ●     Liaise with the Data and Analytics teams to ensure campaign tracking, measurement, and reporting are set up accurately.
Execution & Operations:

●     Oversee the operational rollout of campaigns, ensuring timely delivery of assets, approvals, and go-lives.
●     Manage incentive structures (promo codes, cashbacks, prize draws) in collaboration with eCRM and product ops.
●     Monitor daily campaign performance and quickly troubleshoot any issues.

Performance Analysis & Optimization:
●     Analyze post-campaign results (engagement, participation rates, conversion, ROI).
●     Identify actionable insights and recommend optimizations for future campaigns.
●     Lead A/B testing on campaign elements such as creative, incentive types, or user segments.

User-Centric Approach:
●     Design engaging customer journeys that integrate campaign touchpoints seamlessly.
●     Ensure campaigns cater to different audience segments, leveraging personalization strategies provided by the eCRM team.

Required Qualifications
●     4–6 years of experience in digital marketing or campaign management, preferably in fintech, super apps, or consumer mobile products
●     Proven track record of planning and executing large-scale, multi-touch campaigns with cross-functional teams
●     Solid understanding of paid and organic digital channels, CRM systems (like WebEngage), analytics tools (Google Analytics, AppMetrica), and campaign management best practices.
●     Strong project management skills with an ability to handle multiple concurrent projects.
●     Excellent communication and stakeholder management abilities.
Educational Background
A degree in Marketing, Business, Communications, or a related field is preferred but not mandatory — we value hands-on expertise and results-driven experience over formal education.