Digital Marketing Campaign Manager

Join Tamland, Iran's leading online education institute specializing in Konkoor preparation and virtual tutoring. We're revolutionizing how students conquer exams with innovative, engaging online courses. As we expand our reach, we're seeking a dynamic Campaign Manager to drive our marketing initiatives and fuel student growth.

Position Summary:
- Full-time, on-site role based in west of Tehran.
- Lead the planning, execution, and optimization of digital marketing campaigns to attract and retain Konkoor aspirants.
- Collaborate with our content, sales, and product teams to create high-impact strategies that boost enrollment and brand visibility.

Key Responsibilities:
- Develop and execute multi-channel campaigns (social media, email, Google Ads, SEO) tailored to our target audience of high school students and parents.
- Daily Monitoring and Analyzing marketing KPIs (Order, New user, CPO, CAC, etc)
- Developing and executing marketing campaigns based on marketing objectives (order growth, branding, lead generation, etc)
- Analyzing and optimizing Marketing campaigns from different aspects (CX, Cohort Analysis, Channel performance, etc)
- Developing appropriate communication strategies to support integrated campaign objectives and performance targets.
- Analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and HubSpot to optimize ROI and adjust strategies in real-time.
- Create compelling ad copy, visuals, and landing pages that highlight our unique value in online prep.
- Coordinate with influencers and partners for co-branded promotions to expand our reach in the education sector.
- Track key metrics such as CAC (Customer Acquisition Cost), conversion rates, and engagement to report monthly insights to leadership.
- Stay ahead of trends in edtech marketing, experimenting with A/B testing and new platforms to innovate our approach.
- Manage campaign budgets, ensuring efficient allocation across channels to meet quarterly growth targets.

Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in digital campaign management, preferably in education or e-learning.
- Proficiency in tools like Google Ads, Meta Business Suite, Mailchimp, and analytics platforms.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent written and verbal English and Persian communication skills.
- Creative mindset with a passion for education and helping students succeed.
- Ability to thrive in a fast-paced, collaborative environment.


How to Apply:
- Send your resume, a cover letter explaining your most successful campaign


Tamland is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in shaping the future of education!