Role Overview
We are seeking a highly skilled Marketing & Growth Manager with at least 6 years of professional experience, including 1+ year in a leadership or managerial role in marketing, digital growth, or related fields. The ideal candidate has a strong command of social media strategy, content creation, SEO (website + AI chatbot SEO), GTM strategy, team leadership, and data-driven decision making. Experience in women’s health, fertility, healthcare, wellness, childcare, or family-focused sectors is a significant plus.

This role requires a creative, analytical, and execution-driven leader who can manage a multi-disciplinary marketing team (5+ members) while owning the entire marketing growth engine.


Key Responsibilities


Strategic & Growth Responsibilities


●     Develop and execute comprehensive marketing and growth strategies aligned with organizational goals.

●     Lead GTM strategies for new products, digital tools, and service lines.

●     Drive customer acquisition, retention, and engagement across all digital channels.

●     Use analytics and performance data to refine campaigns, optimize funnels, and increase conversion rates.

Digital Marketing & SEO


●     Oversee website SEO, technical SEO optimization, and content-driven SEO initiatives.

●     Manage AI chatbot SEO strategies to improve visibility and conversational performance. 

●     Supervise social media strategy across platforms, ensuring brand consistency and audience relevance.

●     Oversee development of high-quality content (video, blog, social, educational assets).
Team Leadership


●     Manage and mentor a 5+ member marketing team including content creators, designers, SEO specialists, and performance marketers.

●     Establish KPIs, evaluate performance, and guide the team toward high-impact execution. 

●     Foster a collaborative and creative team culture.

Cross-Functional Collaboration

●     Work closely with product managers, clinicians, designers, business development, and operations teams.

●     Coordinate marketing support for patient-facing programs, digital health tools, and new clinic ventures.

●     Partner with sales and patient relations teams to ensure message alignment and growth enablement.

Required Qualifications
●     Female candidate (role requirement due to domain-specific audience engagement needs).

●     6+ years of experience in marketing, digital growth, or related roles.

●     1+ year in a managerial or team-lead position.

●     Proven experience in:


○     Social media strategy & content creation


○     Website SEO 


○     AI chatbot SEO / search optimization for LLM-driven interfaces


○     GTM strategy and execution


○     Team leadership and project ownership


●     Strong analytical, creative, and strategic planning abilities.


●     Ability to manage multi-channel campaigns and drive measurable growth.
 Preferred Qualifications
●     Background in women’s health, fertility, wellness, healthcare, or child/family-related sectors.


●     MBA, engineering, marketing, or related academic background.


●     Experience working with multidisciplinary teams in healthcare, tech, or digital services.


●     Familiarity with data-driven marketing, funnel analytics, and growth automation tools.
Benefits
●     Competitive salary and benefits package.


●     Opportunity to work on innovative healthcare systems and contribute directly to improving patient and physician experiences.


●     Collaborative environment with designers, clinicians, product specialists, SEO experts, and content creators.


●     Clear pathways for professional development within marketing and healthcare technology.


●     Supportive on-site workspace focused on innovation, creativity, and continuous learning.