Marketing Specialist

Job Description:
We are looking for a Marketing Specialist with a focus on Sales Operations and content management. This role bridges Marketing and Sales by managing CRM data quality, ensuring timely follow-up on warm/cold leads, and providing clear visibility into pipeline health. If you're detail-oriented, tech-savvy, and love structure, this role is perfect for you.


Duties:

• Qualify inbound leads through all funnels
• Review cold lead lists and categorize based on business potential
• Maintain accurate CRM data, lead tagging, and activity tracking
• Prepare weekly lead performance reports (conversion, rejection, inactivity)
• Support Sales in lead handoff, status updates, and pipeline flow
• Monitor stuck leads and initiate internal reminders or re-routing
• Analyze rejection reasons and provide structured feedback to Marketing
• Collaborate with the content team for follow-up campaigns

Requirements:

• 1–2 years experience in lead generation, CRM handling, or sales support
• Comfortable with phone communication and follow-ups
• Familiarity with Excel or CRM tools
• Attention to detail and ability to work with structured data
• Team player who can work across Sales and Marketing

Preferred Competencies (Technical and Behavioral)

• Experience in B2B or SaaS is a strong plus
• Bachelor’s degree in Business, Marketing, or relevant fields