Senior SEO Specialist

About Melli Gold
Melli Gold is a leading online gold trading platform, trusted by over 3 million customers for secure and seamless transactions. Our mission is to redefine digital gold investment with cutting-edge technology, ensuring reliability, transparency, and scalability. 

Responsibilities

• Develop and execute SEO strategies based on business goals, market insights, and user behavior
• Analyze website performance and optimize On-Page, Off-Page, and technical SEO
• Use professional tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, KWFinder) to identify issues and growth opportunities
• Provide technical SEO solutions to improve structure, rankings, and user experience
• Plan and manage Off-Page campaigns to strengthen link profile and domain authority
• Conduct keyword and competitor research to drive organic growth and improve content mapping
• Optimize e-commerce PDPs, PLPs, and overall site structure to improve rankings and user experience
• Utilize AI tools to automate tasks and improve accuracy and efficiency
• Collaborate with content, product, and technical teams on content and landing page optimization
• Stay updated on Google algorithm changes and adjust strategies accordingly

Requirements

• Minimum 3 years of proven hands-on SEO experience (preferably e-commerce/marketplace)
• Strong expertise in Content, On-Page, Off-Page, and Technical SEO, plus advanced use of SEO tools
• Growth mindset with continuous learning and improvement
• Solid analytical and reporting skills for data-driven decisions
• Strong collaboration skills with cross-functional teams
• Ability to manage multiple projects in a fast-paced environment
• Experience using AI for SEO automation and optimization

Nice to have:

• Experience with e-commerce SEO (PDP, PLP, structure) and Google Ads