Responsibilities:

. Campaign Execution & Operations

• Assist in building, scheduling, and deploying push, SMS and ... campaigns.
• Set up customer journeys, automations, and triggered communications.

. Performance Tracking & Reporting

• Monitor campaign KPIs (open rates, CTR, conversions, retention, churn).
• Prepare weekly/monthly CRM performance reports.
• Identify opportunities to optimize campaigns based on data insights.

. Content & Personalization

• Coordinate with content/design teams to prepare assets for campaigns.
• Ensure correct implementation of personalization tokens and dynamic content.

. Tool & Platform Management

• Operate CRM and marketing automation tools (Webengage, Internal CRM tools)
• Maintain customer lists, attributes, tags, and data hygiene.

. Cross-Functional Collaboration

• Work closely with product, marketing, data, and other teams to support CRM initiatives.
• Support A/B testing and experiment setup.

Requirements:

• 0–2 years of experience in CRM, digital marketing, marketing automation, or related field.
• Basic understanding of Performance marketing, and customer lifecycle.
• Strong analytical mindset with basic Excel/Google Sheets skills.
• Detail-oriented and organized.
• Knowledge of SQL or data analysis tools.
• Understanding of retention marketing metrics (DAU, MAU, churn, LTV, cohorts).
• Experience in e-commerce, FMCG Industry, or other