We're looking for a Senior Social Media Specialist who is responsible for developing and executing comprehensive social media strategies across all channels to drive brand visibility, engagement, and growth. This role requires strong analytical capabilities, deep understanding of eCommerce behavior, and the ability to collaborate effectively with cross-functional teams.
Responsibilities
- Develop and implement social media strategies across Instagram, X, YouTube, LinkedIn, and other relevant platforms.
- Define measurable KPIs and continuously track performance metrics, trends, and growth indicators.
- Manage and coordinate outsourced creative and content teams to ensure high-quality output.
- Oversee content calendars, campaign planning, and end-to-end execution across platforms.
- Collaborate closely with marketing team members to maintain consistency and support business goals.
- Analyze numeric data from social channels, produce performance reports, and optimize strategy accordingly.
- Monitor competitive landscape and emerging social trends to guide decision-making.
Requirements
- 4+ years of experience in social media management, preferably in eCommerce.
- Proven ability to create measurable, data-driven strategies.
- Strong communication and cross-functional collaboration skills.
- Experience handling outsourced teams and agencies.
- Strong analytical mindset and familiarity with social analytics tools.