B2B Outbound Marketing Manager

About the Role
We are seeking a B2B Outbound Marketing Manager who can manage and execute a small team across all outbound channels, including:

• Cold email marketing
• Cold social media outreach
• LinkedIn outbound marketing
• All cold B2B lead-generation methods

Your core mission is to build a predictable pipeline, generate qualified leads, and book meetings consistently.

 
 Key Responsibilities
• Plan, manage, and execute outbound campaigns across email, LinkedIn, and social platforms
• Build accurate B2B lead lists based on ICP and industry targeting
• Write and optimize cold email sequences with high open and reply rates
• Oversee team members executing outreach tasks
• Manage domain warm-up, inbox health, and deliverability
• Run daily LinkedIn outreach using templates and personalized angles
• Track KPIs: open rate, reply rate, positive replies, booked calls
• Research companies and find verified decision-maker emails
• Maintain CRM tracking for all leads and outreach status
• Run weekly experiments to improve response rates and ROI
• Ensure consistent weekly output of qualified leads and booked meetings

 
 Required Skills
• Strong experience in cold outreach (email + LinkedIn + social)
• Ability to write sharp and effective outbound copy
• Familiarity with tools like Instantly, Apollo, SmartLead, Clay, Sales Navigator
• Understanding of SPF, DKIM, DMARC, warm-up, and deliverability
• Ability to manage tasks and lead a small outbound team
• Strong research and lead-finding skills
• Organized, detail-oriented, and performance-driven
• English reading and writing ability for research
• Consistent execution with minimal supervision

 KPIs
• Weekly qualified leads generated
• Positive reply ratio
• Accuracy and quality of lead lists
• System consistency and team performance

 
 Salary & Benefits
• Competitive base salary
• Commission for every qualified lead
• Bonus for every booked meeting
• High commission for closed deals from your outbound
• Growth path into Sales Manager or Head of Growth
• Flexible working conditions
• Access to advanced outbound tools and training

Growth Potential
This role is designed for someone who wants to grow fast.
Strong performance in outbound, leadership, and team coordination can lead to a full promotion as:

Full Marketing Manager and Department Lead,
responsible for managing the entire marketing team, multi-channel campaigns, and long-term growth strategy.

We are looking for someone who grows with us and eventually takes ownership of the whole marketing engine.