Job Description:
·         Develop toolkits (POS, displays, contests) and coordinate execution with TPA and agencies.

·         Integrate shopper activations into brand and trade calendars.

·         Track and evaluate program effectiveness; capture learnings for continuous improvement.

·         Manage creative development for in store and shopper content.

Requirements:

ᴧ      Education: Bachelor’s degree in Marketing, Business Administration, Management, or Industrial Engineering. MBA/MS in Marketing, Trade Marketing or Business Strategy.

ᴧ      Language: Advanced English

ᴧ      Skills: Shopper program design and activation strategy, In-store experience design (POS, displays, contests, shelf graphics),Consumer activation across channels (in-store, digital, social),Channel creativity and experiential merchandising, Creative asset development for in-store and shopper content, Toolkits and collateral creation for trade activation, Collaboration with Trade Promotion Administration (TPA) and agencies, Integration of activations into brand/trade calendars, Measurement and analytics for activation effectiveness, Post-activation learning and continuous improvement

ᴧ   Experience: 5–7 years FMCG shopper marketing or activation experience; Category relevant experience preferred but not mandatory