Job Brief

Tapsi Food is seeking a highly data-driven, results-oriented Growth Marketing Manager to lead our performance marketing efforts. This role requires a deep understanding of the full performance marketing funnel, expertise across various digital channels, and a proven ability to lead a campaign team focused on driving measurable growth.

Key Responsibilities

•  Strategy & Planning: Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and revenue generation through performance-based campaigns.
• Performance Marketing Management: Oversee planning, execution, and optimization of all performance channels, including:

• • Digital Marketing (Paid Acquisition): Manage large budgets across Google Ads, and other programmatic/display channels to achieve ambitious CAC and ROI targets.
  • E-CRM & Lifecycle Marketing: Lead the strategy and optimization of push notifications, Marketing SMS to improve user engagement, retention, and lifetime value (LTV).

• Campaign Management & Team Leadership:

• • Manage and mentor the campaigns team, ensuring a strong focus on performance goals and data-driven execution.
  • Define campaign objectives, develop creative briefs, and ensure timely and high-quality deployment of performance-focused campaigns.

• Data Analysis & Reporting (Core Focus):

• • Be the primary owner of performance data, consistently monitoring key metrics (CAC, LTV, conversion rates, retention rates, etc.).
  • Use advanced analytical tools to identify growth opportunities, diagnose performance issues, and present actionable insights to leadership.
  • Monitoring dashboards to track the effectiveness of all marketing initiatives.

• A/B Testing & Optimization: Implement a rigorous framework for A/B testing across channels, creatives, and landing pages to continuously improve performance metrics.
• Cross-Functional Collaboration: Work closely with Product, Data, Business and Analytics teams to optimize the user journey, improve tracking capabilities, and implement growth features.
  

Required Qualifications

• Experience: 4+ years of experience in a high-growth environment, with 2+ years specifically focused on performance marketing and growth. Previous experience in the Food Delivery, E-commerce, or Tech industry is highly desirable.
• Data Proficiency: Exceptional analytical skills and a demonstrated ability to translate complex data into clear, strategic recommendations. Must be proficient with analytics tools (e.g., Google Analytics) and comfortable with data visualization (Python , Metabase)
• Channel Expertise: Deep, hands-on experience managing and optimizing major performance marketing channels (Google Ads, Social Ads) and a strong understanding of E-CRM strategies and tools.
• Leadership: Proven experience in managing and mentoring a small to medium-sized campaign or marketing team.
• Skills:

• • Expert knowledge of tracking, attribution models, and incrementality testing.
  • Strong understanding of budgeting, forecasting, and resource allocation.

What Sets You Apart 

• Experience with SQL or advanced spreadsheet modeling for in-depth data analysis.
• Familiarity with marketing automation tools
• Proven ability to create GTM (go to market strategy) from a performance marketing perspective.