Job Brief

The Performance Marketing Team Lead will be a highly analytical and execution-focused leader, responsible for driving the company's growth through effective performance marketing strategies, robust eCRM execution, and meticulous budget management. This role requires a strong ability to oversee the day-to-day tasks of the team, ensure timely execution, and deliver high-quality, data-driven reporting.

Responsibilities

• Strategy, Execution, and Oversight 
  • Lead and manage the execution of all digital marketing and eCRM strategies across various channels, ensuring alignment with overall business objectives and growth targets.
  • Provide strong, hands-on oversight to the team, guaranteeing tasks are completed on time, within budget, and to the required standards.
  • Be the primary point of accountability for the team's operational excellence and adherence to defined processes.
  • Ensure rigorous testing and optimization of all campaigns (A/B testing, landing pages, etc.) to maximize ROI.
• Reporting and Analysis
  • Develop and present weekly and monthly performance reports to the Marketing Growth Manager, detailing key metrics, campaign results, budget expenditure, and clear next steps, recommendations.
  • Monitor, analyze, and interpret performance data to identify trends, opportunities, and areas for efficiency improvement.
  • Establish and track critical KPIs (e.g., CPA, LTV, ROI, conversion rates) across all marketing initiatives.
• eCRM and User Segmentation
  • Lead the eCRM function, overseeing SMS marketing, in-app messaging, push notifications.
  • Demonstrate a high proficiency in user segmentation based on various attributes (behavioral, demographic, transactional) to deliver hyper-personalized and relevant communications.
  • Drive continuous improvement in user retention, engagement, and lifecycle management through targeted CRM campaigns.

• Automation and Tool Proficiency
• • Possess a high level of competency in using marketing automation tools, such as WebEngage, to streamline processes, automate campaigns, and improve user journeys.
  • Identify opportunities to leverage new MarTech tools and features to enhance marketing effectiveness and efficiency.
• Budget and Financial Management
  • Maintain strong expertise in cost management for all performance marketing channels ( search, social, display, SMS Marketing ).
  • Own and manage the performance marketing budget, ensuring optimal allocation of spend to achieve maximum return on investment (ROI).
  • Conduct regular cost-benefit analyses of campaigns and propose adjustments to ensure financial efficiency.

Required Skills and Experience

●       Proven experience in Performance Marketing, with a minimum of 2 years in a leadership and team management role.

●       Demonstrable track record of successfully managing and scaling large-performing marketing budgets.

●       Exceptional ability to enforce team discipline and meticulous execution of tasks – a genuine "taskmaster" for high-quality output.

●       Expert-level knowledge of major advertising platforms ( Google Ads, etc.)

●       Advanced skills in data analysis and reporting, utilizing tools like Google Analytics, SQL, or BI platforms.

●       High proficiency with eCRM and marketing automation platforms, particularly WebEngage.

What Sets You Apart

●       A passion for mentoring team members while holding them accountable to high standards of performance and punctuality.

●       Experience in a high-growth environment (e-commerce, tech, or startup).