Content Creative & Innovation Specialist

As a Content CIO Specialist in the Creative Solutions section, the primary focus will be on benchmarking, developing content strategies, and proposing innovative solutions to enrich product content. The specialist will be responsible for creating actionable briefs and guidelines, collaborating with internal teams, and analyzing competitive trends to ensure the platform’s content remains engaging, user-centric, and aligned with market expectations. This role requires a blend of creativity, strategic thinking, and the ability to translate insights into impactful actions.

Key Responsibilities:

• Benchmarking and Competitive Analysis:
  Conduct in-depth benchmarking of competitors and global trends to identify best practices and innovative approaches for content enrichment.
• Content Strategy Development:
  Develop and implement creative strategies for content enrichment tailored to product categories, focusing on improving user experience and conversion rates.
• Guideline Creation and Improvement:
  Draft and refine category-specific content guidelines, including Comprehensive guidelines or Content Matrixes, to standardize and elevate content quality across the platform.
• Collaboration for Creative Solutions:
  Work closely with the Content Production, Insight, and Quality Assurance teams to propose actionable content improvements, ensuring they are scalable, user-friendly, and cost-effective.
• Analysis of Content Performance:
  Collaborate with the Insights team to monitor the impact of implemented strategies on key performance metrics, such as Conversion Rate (CR) and Click-Through Rate (CTR), and adjust strategies accordingly.
• A/B Testing and Optimization:
  Design and manage A/B tests for product titles, descriptions, and other content elements to assess the effectiveness of proposed improvements and refine strategies based on results.
• Process Evaluation and Improvement:
  Regularly evaluate content-related processes to identify inefficiencies or gaps, and propose optimized workflows or tools for improvement.
• Knowledge Sharing and Trend Awareness:
  Stay updated on the latest content trends, tools, and strategies in e-commerce and digital marketing, sharing insights with team members to enhance collective expertise.