Group Account Manager

Fashion & Gold Verticals Ads Manager in Ad-Service is responsible for driving revenue growth from advertising services for Fashion & Gold brands and sellers on Digikala. This role ensures optimized execution of full-funnel campaigns (sales- and awareness-led) and orchestrates cross-functional collaboration to deliver measurable outcomes for brands and the sellers.

RESPONSIBILITIES

• Develop and implement advertising strategies for Fashion & Gold vertical clients to achieve both awareness and sales goals.
• Manage revenue generation and ensure achievement of defined revenue targets through sales of Digikala Ads  products and services.
• Lead the team day-to-day: set priorities, coach performance, handle escalations/crises, and keep delivery predictable during peak periods.
• Own advertising revenue growth for Fashion & Gold verticals by increasing the number of active advertisers and deepening their spend over time.
• Continuously identify new revenue opportunities by tracking market and category trends, and by understanding online retail consumer needs and behavior.
• Design, launch, and manage full-funnel advertising campaigns tailored to the objectives of brands and sellers, from awareness to conversion.
• Turn Digikala users’ data into clear insights, then into tailor-made solutions that help advertisers grow.
• Build and maintain strong relationships with brands, sellers, agencies, media owners, and KOL/influencer networks to unlock larger and more integrated programs.
• Lead and coach the team: set direction, manage priorities and crises, develop people, and maximize strengths to raise delivery quality and speed.
• Stay current on Fashion, Apparel, Gold/Jewelry dynamics and the advertising landscape in Iran and globally, using that knowledge to convert emerging opportunities into advertiser partnerships.

Competencies

• Grow Fashion & Gold advertising revenue by increasing the number of active advertisers, improving retention, and expanding repeat spend.
• Lead full-funnel campaign strategy, design, and execution within Digikala’s retail media ecosystem—combining awareness and performance formats based on each advertiser’s objective.
• Own new-advertiser acquisition: build and manage a strong pipeline of Fashion & Gold brands and sellers, pitch vertical-fit solutions, close deals, and onboard them into always-on or seasonal programs.
• Drive retention and account growth for existing advertisers through insight-led approach. proactive optimization, and other tailor-made solutions.
• Translate Digikala customers/category data into actionable insights and tailor-made solutions that unlock growth for advertisers and the verticals