Product Manager

Job Purpose

 

To manage the full product lifecycle, from concept development to launch and performance optimization, ensuring strong market fit and competitiveness.

 

Key Responsibilities

                •             Define product positioning, USP, and value proposition

                •             Lead new product development in collaboration with R&D and Production

                •             Manage packaging development, claims, and labeling in line with regulations

                •             Conduct market and competitor analysis

                •             Develop pricing strategy in coordination with Finance and Sales

                •             Prepare product launch plans and marketing toolkits

                •             Monitor product performance and recommend improvements

 

Requirements

                •             Bachelor’s degree in Marketing, Business, or Industrial Engineering

                •             Minimum 4–5 years experience in FMCG product management

                •             Experience with food products is an advantage

                •             Strong project management and communication skills

                •             Analytical mindset and consumer-focused thinking