Roles & Responsibilities:

•        Develop and implement structured short‑ and long‑term market segmentation and research plans aligned with Argoman’s business objectives.
•        Lead comprehensive market opportunity analyses to identify growth potential and recommend data‑driven strategies for market entry, development, and penetration.
•        Conduct profitability and performance assessments across product and service lines by integrating market trends, pricing behaviors, and customer dynamics.
•       Establish and refine B2B data models and market assumptions to enable accurate forecasting from gross revenue to margin contribution.
•        Support the formulation and refinement of Argoman’s marketing strategy through market intelligence on competition, customer needs, cost structures, and pricing signals.
•       Design, commission, and manage quantitative and qualitative research studies; synthesize insights into clear recommendations for strategic planning.
•       Track and evaluate global and industry trends in the AI‑driven B2B ecosystem, generating periodic analytical reports for executive management.
•        Transform internal and external data sources into predictive insights, anticipating emerging customer and competitive patterns to inform timely strategic actions.
•       Collaborate in pricing and tariff evaluations by providing evidence‑based market benchmarks and value perception metrics.
•       Prepare market and business case analyses to support new product offerings, campaigns, and go‑to‑market initiatives.
•        Monitor and control market research OPEX budget, ensuring cost efficiency and delivering structured analytical and ROI reports to management.

Technical Competencies:

•        Quantitative & Qualitative Research Design
•        Market Segmentation & Sizing
•        Competitive Benchmarking
•        Data Modeling & Forecasting
•        Statistical Analysis & Visualization (Excel / Power BI / SPSS / Python / R)
•        Data Mining & Pattern Recognition
•        Pricing & Value Perception Analysis
•       Customer & Competitor Insight Generation
•        AI‑Driven Trend & Sentiment Analysis

Education:

•       Bachelor’s degree in marketing, Economics, Business Administration, Statistics, or a related analytical field.
•        Master’s degree (preferred) in Marketing, Economics, Business Analytics, or MBA with a concentration in Strategic Management, Data‑Driven Marketing, or Market Intelligence

Experience:

•       Minimum 3–5 years of professional experience in market research, business intelligence, or strategic marketing analysis.
•       Proven background in designing and executing quantitative and qualitative research projects, including data collection, interpretation, and insight generation.
•        Demonstrated ability to translate research findings into strategic recommendations supporting go‑to‑market and pricing decisions.
•        Exposure to B2B technology, AI, or high‑growth global markets (preferred). 

 

Training:

•        Advanced quantitative and qualitative market research methodologies (survey design, sampling, segmentation)
•        Data analytics and visualization using Excel, Power BI, Tableau, SPSS, or Python
•       Statistical modeling and forecasting for market demand and trend analysis
•        Pricing strategy and value‑based analysis techniques for B2B environments
•        Competitive intelligence frameworks and global market benchmarking
•       AI‑driven data interpretation, sentiment analysis, and predictive insight generation