Job Description
We are looking for an experienced and dynamic Marketing Manager to lead our marketing team and develop strategies that drive growth, brand awareness, and customer engagement. The ideal candidate will have a strong background in digital and traditional marketing, excellent leadership skills, and a creative mindset.
Responsibilities
- Develop and implement comprehensive marketing strategies to achieve business objectives
- Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media
- Conduct market research to identify trends and opportunities
- Plan and execute marketing events and product launches
- Analyze marketing and sales data to identify trends, optimize campaigns, and improve lead generation and sales conversion rates
- Collaborate with sales, product development, and creative teams to align marketing efforts
- Analyze campaign performance and provide insights for continuous improvement
- Manage and allocate the marketing budget efficiently
- Identify and implement new revenue streams through strategic partnerships and advertising initiatives.
- Build and maintain strong relationships with media outlets and industry partners
- Mentor and lead the marketing team, ensuring professional growth and productivity
Requirements
- Proven experience in a marketing leadership role (5+ years)
- Strong understanding of digital marketing tools and analytics platforms
- Demonstrated ability to manage budgets and meet deadlines
- Creativity, strategic thinking, and problem-solving abilities
- Familiarity with industry-specific trends and best practices
- Bachelor’s degree in Marketing, Business Administration, or a related field