We are seeking a Digital Marketing Specialist to join our Growth Marketing team at TapsiFood.

In this role, you will be part of the Performance function, contributing to the planning, execution, optimization, and analysis of digital marketing campaigns. You will support user acquisition, activation, and retention initiatives, helping drive sustainable growth and achieve key business KPIs..

Requirements:

• Minimum 3 years of experience in digital marketing, preferably in performance-driven industries such as food delivery, e-commerce, or fintech.
• Campaign Management
  

Plan, execute, and optimize digital campaigns across channels such as Google Ads and ad networks, along with other paid media platforms.
Allocate and control budgets to achieve defined performance KPIs.

• Performance Optimization & Analysis
  

Analyze campaign performance data to identify growth opportunities.
Design and execute A/B tests to improve targeting, creatives, and conversion rates.
Monitor and evaluate key performance metrics such as CAC, AOV, and CLV.

• Analytics, Tracking & Measurement

Collect and structure digital channel performance data in Google Analytics 4 (GA4) for accurate measurement of marketing performance.
Build and maintain performance reports and dashboards using Google Looker Studio.
Define, calculate, and monitor key performance indicators (KPIs) related to campaign and business performance.
Implement and manage Google Tag Manager for platform tracking.
Set up and maintain e-commerce tracking, conversion tracking, and custom events.
Analyze user behavior across different digital channels and within the platform to understand user journeys and engagement patterns.
Collaborate with ECRM and the Business Data Team to ensure tracking accuracy and data consistency.

Required Skills and Experience :

• Strong problem-solving and critical thinking skills.
• Clear and effective communication skills for working within growth and performance teams.
• Ability to adapt and perform in fast-paced, performance-driven environments.
• Analytical mindset with the ability to combine strategic thinking and hands-on execution.
• High attention to detail with the ability to manage and prioritize multiple tasks.
• Curiosity and a continuous learning mindset, especially in digital marketing and analytics.
• Hands-on experience with advertising platforms such as Google Ads, Tapsell, Yektanet and other ad networks.
• Experience with Google Analytics 4 (GA4) and Google Looker Studio for performance analysis and reporting.
• Practical experience with Google Tag Manager, including e-commerce tracking and custom event implementation.
• Solid understanding of A/B testing methodologies and growth experimentation.
• Ability to analyze marketing performance data and make data-driven decisions.
• Experience in designing dashboards and monitoring business and marketing KPIs.