Role Summary:

The Marketing & Sales Supervisor is responsible for planning, executing, and optimizing short- and mid-term marketing and sales strategies aligned with overall business objectives. This role oversees multiple marketing channels, analyzes performance metrics, and leads the end-to-end sales process to improve funnel efficiency and conversion rates. By working closely with cross-functional teams, identifying new growth opportunities, and establishing structured processes, the role plays a key part in driving revenue growth, enhancing customer relationships, and improving overall team productivity in a fast-paced, data-driven environment.

Responsibilities:

·       Design and execute short-term and mid-term strategic marketing campaigns aligned with overall business objectives

·       Manage and optimize marketing channels including digital marketing, content, social media, campaigns, and partnerships

·       Analyze marketing performance data (CAC, conversion rates, marketing funnel, campaign ROI) and provide regular management reports

·       Lead and monitor the end-to-end sales process from lead generation to contract or order completion

·       Optimize the sales funnel and improve conversion rates across different stages

·       Define, track, and analyze sales KPIs

·       Collaborate closely with the campaign team to enhance customer relationships and sales effectiveness

·       Identify new revenue growth opportunities and explore new markets

·       Establish structured processes, prioritize tasks, and improve overall team productivity

·       Maintain continuous coordination and communication with internal teams including Campaign, Publisher, Product, Data, and Finance

Qualification:

·       Strong analytical mindset with data-driven decision-making

·       High sense of ownership and accountability

·       Ability to manage multiple priorities in a fast-paced environment

·       Excellent communication and cross-functional collaboration skill

·       High follow-through and results-oriented attitude

·       Flexibility and adaptability in dynamic business environments