Digital Marketing Manager

Role Overview

Key Responsibilities

• Own the end-to-end digital marketing strategy across SEO, Content, Paid Acquisition, and eCRM.
• Translate business goals into clear channel strategies, OKRs, and KPIs (CAC, ROAS, LTV, Retention, Organic Growth).
• Prioritize initiatives across acquisition and retention for maximum business impact.
• Partner closely with Campaign, Product, Growth, Brand, and Tech teams to deliver integrated campaigns and experiences.

• Plan, manage, and optimize paid acquisition campaigns across Paid Media.
• Continuously improve CPA, CPI, ROAS, and conversion rates through testing and optimization.
• Explore new growth opportunities, channels, partnerships, and experiments.

• Define SEO strategy (technical, on-page, content-driven growth).
• Work with content, SEO, and creative teams to drive qualified organic traffic and demand.
• Ensure content aligns with the full funnel: awareness, acquisition, and retention.

• Own eCRM and lifecycle marketing strategy.
• Design and optimize customer journeys to improve activation, engagement, and retention.
• Leverage segmentation, personalization, and experimentation to increase LTV.

• Track, analyze, and report performance across all digital channels.
• Turn data into actionable insights and recommendations.
• Own dashboards, measurement frameworks, and experimentation culture (A/B tests, funnel optimization).

• 5+ years of experience in digital marketing or growth roles.
• Strong, hands-on expertise in: 
  • SEO
  • Paid Acquisition (Web & App)
  • Content-driven growth
  • eCRM
• Proven experience improving ROI, CAC, CPI, LTV, retention, and conversion rates.
• Strong analytical mindset; confident working with GA4, Search Console, dashboards, and performance reports.
• Experience running experiments (A/B testing, CRO, funnel optimization).
• Excellent cross-functional communication and project management skills.
• Comfortable operating in fast-paced, growth-oriented environments.