We are looking for a data-driven Performance Marketing Manager with prior B2B experience, preferably in Fintech or technology-driven environments, to lead and scale our merchant acquisition efforts. This role focuses on designing, executing, and optimizing multi-channel performance marketing strategies to attract and convert merchants into payment acceptance partners.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across digital channels with a strong focus on B2B merchant acquisition
• Analyze campaign performance using performance marketing analytics tools and turn data into actionable insights
• Manage and optimize paid channels (including but not limited to search, display, social, native, and programmatic advertising)
• Identify, test, and scale effective B2B advertising sources suitable for merchant and business acquisition
• Collaborate with and manage digital advertising agencies, ensuring alignment with performance goals and ROI targets
• Work closely with content and SEO teams to support organic growth, lead generation, and conversion optimization
• Support and execute SEO-driven content strategies tailored to merchants and small-to-medium businesses
• Plan and manage SMS marketing campaigns as part of the overall performance and lifecycle strategy
• Leverage eCRM tools to nurture leads, improve conversion rates, and optimize the merchant onboarding funnel
• Continuously test new channels, creatives, and messaging to improve CAC, LTV, and conversion rates

Required Qualifications:

• Proven experience in Performance Marketing, preferably in B2B environments
• Prior experience in Fintech, Payments, SaaS, or similar industries is a strong plus
• Strong familiarity with performance marketing analytics tools (e.g., Google Analytics, attribution tools, dashboards, etc.)
• Hands-on experience with various digital advertising platforms and tools
• Solid understanding of B2B digital advertising ecosystems and effective acquisition sources
• Experience working with digital advertising agencies, including briefing, performance tracking, and optimization
• Good understanding of SEO principles and content marketing for lead generation
• Experience with SMS marketing and eCRM systems for lead nurturing and retention
• Strong analytical mindset with the ability to make data-driven decisions
• Excellent communication and stakeholder management skills.