Senior Campaign Manager

About TAPSI Garage:

Tapsi Garage is TAPSI Group's platform for car spare parts and consumable, leveraging our expertise to revolutionize the automotive e-commerce experience. Our mission is to provide the parts and equipment you need reliably, efficiently, and with a commitment to exceptional service.


Role Summary:

Own the full campaign lifecycle end-to-end (strategy, planning, execution, monitoring, optimization) across digital channels. Focus on hitting KPIs such as ROI/ROAS, CPA/CAC, CTR, and conversion rate through clear media planning, precise execution, A/B testing, and data-driven decisions. Work closely with Content, Design, Product, and other business stakeholders.


Responsibilities:

• Manage and optimize performance marketing across paid channels, with strong command of CPC/CPM, audience targeting, and bidding strategies.
• Define and implement the Measurement Plan and KPIs.
• Plan and run social media campaigns (including influencer marketing).
• Partner with the social media team on content production.
• Manage and improve banner/display campaigns on Yektanet.
• Work with Google Analytics, Google Tag Manager, Looker Studio, etc.
• Monitor and analyze the conversion funnel and improve each step.
• Track, analyze, and report performance regularly with focus on ROAS, CPA/CAC, CTR, conversion rate, cost, and return; turn insights into clear optimization actions.
• Collaborate cross-functionally with Product, Sales/Business, Engineering/Tech, and Design to align campaigns with company goals.
• Plan and execute branding and product-launch campaigns to create a distinct audience experience, alongside performance campaigns.

Must-Have Qualifications:

• 3+ years of experience in campaign management or performance marketing.
• Advanced expertise in digital & performance marketing beyond the basics.
• Hands-on experience with Google Analytics and ad-platform dashboards.
• Deep knowledge of CPC/CPM, audience targeting, bidding strategies, creative best practices, and the conversion funnel.
• Strong data analysis and reporting; able to turn data into actions to improve KPIs.
• Strategic thinking + creativity with a results-oriented mindset.

Nice-to-Have:

• Basic SQL for building dashboards and reporting.
• Familiarity with the WebEngage platform.