Brand Manager

The incumbent is responsible for brand portfolio strategy in JTI Near East Cluster. He or she will manage brand development efforts and tasks to achieve business objectives in line with A&SP, including new product launches and rejuvenations by developing 360 communication strategies for the cluster while closely liaising with the NPD manager to make sure that all initiatives are implemented in a timely manner. Maintain overall brand consistency across all channels and touchpoints to ensure that the brands resonate with the target audience.

Main Areas of Responsibility:
Market Understanding

• Develop deep understanding of Near East Cluster & its brands, to achieve key brand objectives towards Franchise and SOB, through in-depth market understanding using all strategic Insights reports & data, brand guidelines, Geneva HQ-led initiatives.

Portfolio Strategy

• Define solid brand portfolio and communication strategy for Near East cluster while performing ad-hoc business and brand strategy updates driven by specific business/market needs.
• Product and packaging mix: lead the implementation of NPD initiatives, through positive interactions with key involved functions.

Communication Strategy & Execution

• Brand guardianship: ensure high quality standards and strong consistency across the portfolio on all marketing programs and initiatives.
• Develop all the launch plans needed & actively support cycle planning to ensure further growth for the brands in charge
• Execute with excellency operational plans once initiatives are defined

Stakeholders Management

• Manage & positively impact company stakeholders:
• Create a positive perception, passion & excitement towards the achievement of brand aspiration in Near East Cluster
• Manage key markets stakeholders, especially Marketing, CA&C, Legal, and Commercial planning & Field Sales teams

Support Consumer & Brand Director

• Support Consumer & Brand Director for all tasks as they rise
• Take relevant part in key business reviews and ASP processes, supporting strategic planning with accurate and reliable analysis and forecast, business environment and RMC market trends

 
Knowledge, Skills, Experience Required:
Education

• Undergraduate degree (Marketing, Communication, Business or related fields are a plus)

Work Experience

• Working in international FMCG industry as a brand manager or supervisor for at least 4 years.

Language Skills

• Highly proficient in spoken and written English

Functional Skills:

• Good understanding of planning & strategic plans
• Solid project management skills
• Strong communication and teamwork skills
• Solid knowledge of brand and portfolio management